We are happy to share a guest blog post by one of our yogi friends over at WeTravel. WeTravel is an awesome online platform that helps travel guides, retreat leaders and yoga teachers manage group travel in an easy and intuitive way. So let's dive in :)
Why having an entrepreneur mindset is crucial to planning your yoga retreat
When you tell people that you lead yoga retreats, it’s probably pretty rare that someone treats you like an entrepreneur, in the traditional sense, right?
Perhaps you don’t even see yourself that way. But that’s exactly what you are.
The demands of planning a retreat are just like a owning a business. You have to take into account how to market, plan, and budget your yoga retreat if you want to see success. Let’s take a look at 5 ways in which thinking more like an entrepreneur will help you plan your yoga retreat.
5 Ways To Think Like An Entrepreneur When You Plan Your Yoga Retreat
Decide On Your Target Customer
Entrepreneurs know that their business likely won’t be for everyone. And that’s a good thing! Rather than trying to appeal to everyone, they get very specific in terms of whom their service or product is geared toward. Are your yoga retreats for career women who want to learn how to implement self care? Are they for people who practice a specific kind of yoga, like kundalini or aerial? Does your target customer want to go on a yoga retreat in an exotic locale? These are all things to think about.
Have A System In Place
Every good entrepreneur creates a business strategy at some point, preferably before starting their business. Before you set about planning your yoga retreat, have a plan for HOW you will create your yoga retreat. In addition to thinking about your target customer, spend some time writing about what you hope to achieve and even some financial goals. It will help you plan your yoga retreat if you know exactly who you’re trying to reach and what your bottom line is financially.
Invest In Yourself
It may go against your very nature as a yoga teacher, someone focused heavily on your students’ development, but a good entrepreneur always invests in herself or himself. Whether it be prioritizing your own continuing education or making sure you’re compensated fairly for your time and effort planning a yoga retreat, don’t always put yourself last in line. Make sure you don’t undervalue what you have to offer. It may be tempting, especially in the beginning of your business pursuit, to put a very low price tag on your classes or yoga retreats. Don’t make that mistake! What starts as a passion project could end up leading to resentment down the line. Good entrepreneurs know to take care of themselves first, so that they can see many years of success unfold.
Outsource Where Possible
One of the key ways entrepreneurs function is by outsourcing and delegating their tasks. It’s hard work being a business owner, and if you try to do it all yourself, it’s inevitable that not everything will get accomplished. Planning your yoga retreat can take a lot of time and effort. Consider using online platforms that can help you organize and market your retreat, like WeTravel, a free platform yoga retreat leaders use to organize their own retreats. WeTravel allows you to create and share a beautiful page for your retreat, as well as easily collect money from your retreat-goers. Other websites you could use to make your retreat planning experience easier are Squarespace to create your own website, and Freshbooks to help with bookkeeping.
Get the Word Out
Any entrepreneurial pursuit is pointless without a comprehensive marketing plan. If no one knows about your business, or yoga retreat in this case, no one can sign up for your services! We already know how important it is to have a yoga website, but make sure your social media game is on point as well. Create a Yoga Facebook Page where retreat goers can find you and get excited about your offerings.
We hope this article helps you continue, or begin, to see your yoga business as an entrepreneurial pursuit. When you start to think like an entrepreneur when you plan your yoga retreat, you will see amazing results. How are you currently implementing these strategies in your own yoga business? Let us know in the comments!
About Eva Casey, Blog Editor at WeTravel:
Eva travels around the world working as a writer, editor, and social media manager. She’s also a performing artist, specializing in sketch comedy and improv. She’s part of the team at WeTravel, whose mission is to empower anyone to create the greatest retreat experience possible. The company’s tools allow you to create a retreat page, collect and manage traveler information, process payments, and communicate with your group efficiently and completely free of charge.